1 Answers
非常好的问题,首先我们先来看下这三个概念的区别,Session/page view/click:
sessions: session are visits to your amazon.com pages by a user. All activity within a 24-hour period is considered a session.
Page views: hits in your amazon.com presence for the selected time period.
Clicks: A click occurs whenever shoppers click on an ad. The clicks metric is a count of how many times shoppers have clicked on an ad. We provide you the total number of clicks for each campaign, ad group, and target.
session的理解类似于UV(独立访客)的概念,同一个用户24小时之内无论访问多少页面多少次,都算做1个session。
有可能有同一个用户点击多个广告的情况,他被算作了多个click,多个page view,但是只被算成了1个session。
所以有时候,click数大于session是正常的。